As I am writing this letter for our Mart Guide we are in the throes of COVID-19 nationally.
Minnesota’s curve has peaked and is down turning. With the governor’s blessing, we were the first
Gift Mart in the US to open with a successful June Open House.

If you have ever been to the Minneapolis Mart, you realize that we are probably the safest mart
in the USA. We don’t have elevators and escalators, and one does not have to take a plane to get
here. We are doing everything we can to keep our customers safe while shopping with us!

Minneapolis Mart reps are here for you as you reinvent how you do business during and after
this pandemic. We are ready to help you with images for your websites and digital channels since
they are now an important part of your storefront. We can offer “Live From The Mart” Zoom or
Facetime meetings if your preference is to meet remotely. Our vendors are offering regional
specials, online trunk shows and drop-ship programs to help you to react quickly, stay nimble,
and adjust inventory as sell-through rates change daily.

We believe there is a light at the end of the tunnel and that we are already seeing a retail
recovery in the Upper Midwest. If this crisis has taught our association anything, it is that we
are all bound together with our retailers and we will work to protect each other’s health and

The Mart is excited to welcome you to our show in August!


Tana Erickson
President – UMAGA Board of Directors